Analyst - Retention and Churn-Fixed Broadband MTN Jobs Today

MTN Group Limited is currently recruiting for the position of Analyst - Retention and Churn-Fixed Broadband in Nigeria. 


Job Title: Analyst - Retention and Churn

Reports To: Manager - Retention and Churn

Division: Fixed Broadband


  • Contribute to the development, execution, and evaluation of diverse BTL campaign initiatives with a primary focus on customer retention and management throughout the customer lifecycle.
  • Utilize data warehouse to segment and analyze broadband customers, with the goal of minimizing churn, driving incremental revenue, and enhancing customer spend.



  • Identify opportunities within the broadband customer base to optimize revenue and effectively manage campaigns by developing relevant programs to address these opportunities.
  • Monitor and track campaign performance throughout the campaign lifecycle, making informed decisions regarding the continuation or discontinuation of campaigns.
  • Devise and implement pilot campaigns to determine the most effective approach for campaign deployment, offer development, and campaign scripting before scaling up.
  • Craft, revise, and proofread campaign scripts to ensure the delivery of compelling and impactful marketing communication that drives campaign uptake and improves campaign success rates.
  • Ensure that campaign activities do not result in revenue dilution.
  • Manage the implementation, tracking and measurement of marketing campaigns
  • Design monthly campaign calendar and campaign plan for execution, ensuring timelines are met and target is in line with strategy.
  • Support the campaign segmentation analyst as needed.
  • Contribute to and participate in brainstorming sessions for campaign ideas and cross-functional meetings related to Customer Lifecycle Management as required.
  • Perform Customer Lifecycle Management activities that translate into elongated customer life cycle.
  • Demonstrate broad understanding of Big Data end-to-end ecosystem and dependencies to identify trends in customer dynamics
  • Interface with segment managers to understand their campaign needs in supporting product development and performance throughout their product lifecycle



  • First degree in any related discipline 
  • Fluent in English 



3 - 7 years’ experience including:

  • Experience in Database Management within the telecommunications industry
  • Experience in developing test design, significance testing, establishing error ranges, and key success metrics. 
  • Experience with major campaign management platform(s) within the telecoms industry
  • Demonstrable reporting & analytical skills 
  • Experience in campaign evaluation, reporting
  • Proficiency in Microsoft Office Tools (Word, PowerPoint and Excel)
  • Good understanding of customer data analysis, segmentation techniques and profiling
  • Experience leveraging analytical tools including SQL, python, R, Power-BI to build analytics product and perform analysis
  • Deep understanding of Enterprise Business products and services

*Eligible Females and People with Disabilities are encouraged to apply.



MTN Group Limited is a South African multinational mobile telecommunications company, operating in many African, European and Asian countries. Its head office is in Johannesburg. MTN recorded 232.6 million subscribers, making it the eighth largest mobile network operator in the world, and the largest in Africa. 


With more than 17510 professionals, working in over 20 countries around the world.


MTN recruiters are always searching for brilliant candidates with an entrepreneurial spirit, looking for a work culture where innovation is the goal, hard work is expected, and creativity is rewarded. MTN employees enjoy competitive salaries, excellent health benefits, and a network of like-minded co-workers that drive innovation across the entire telecommunication industry.


Do you want to be a part of a mission that delivers a bold new digital world to Nigeria and Nigerians?


Then, join MTN Nigeria!


Welcome to our Y’ello family where our people are our most critical competitive assets.

If you are passionate about working for a brand that believes and invests in YOU while delivering the best value to those they serve, then THIS is the place.


Our Employee Value Proposition enables you to work with meaning, connect to develop, thrive in positivity, and grow with purpose, all-round, in all aspects to Live inspired.


We are a proudly Platinum IiP certified company dedicated to choosing the very best candidates and working to develop your skill and talent to make sure we boost a workforce second to none.

It’s a great place to work!

Take that bold step and apply today!

Job Summary

  • Job Category: MTN Level 2
  • Posting Date: 05/19/2023, 01:46 PM
  • Apply Before: 05/29/2023, 10:59 PM
  • Degree Level: Bachelor's Degree
  • Job Schedule: Full time
  • Locations: MTN Plaza, Falomo, Ikoyi, Lagos State, South West Region, 100211, NG


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