Trade Marketing Manager Job at Blume Nigeria Limited

Blume Nigeria Limited is a privately owned international trading and distribution company. Our management has many years experience in the fields of production, importing and distributing of foods products. Blume is a member of Sonia Foods Industries limited, the manufacturer of Sonia Food products.

We are recruiting to fill the position below:

Job Position: Trade Marketing Manager

Job Location: Lagos
Employment Type: Full-time

Job Brief

  • We're seeking to employ a well-qualified marketing team leader with at least eight (8) years of trade marketing experience and successful at developing and implementing marketing policies, administering budgets, building high-performance teams and creating successful digital marketing campaigns.
  • Skilled at facilitating communication between sales and marketing teams to enable project success for each new campaign. With experience in using digital marketing tools like SEO, SEM, Mail Chimp, Canva and Trello.


  • Responsible for executing the annual trade support plans across the various trade channels according to the roadmap and in line with brand strategies & priorities.
  • Supports the implementation of the outlet classification plan & its regular update quarterly.
  • Ensures customer compliance with all contractual agreements in different channels & outlet types.
  • Ensures proper installation & maintenance of all trade display solutions to maximize brand visibility & shelf shares.
  • Tracks & reports all competitor trade Marketing activities & evaluate their impact on the brands' performance.
  • Assist in developing & executing consumer promotions in all/ specific trade channels when needed.
  • Coordinates with the different stakeholders to develop the different visibility solutions & planograms as well to ensure their proper implementation in the market.
  • Supervises the deployment of all merchandising material across the different trade channels.
  • Responsible for releasing the monthly customer incentives in return for the granted display solutions & shelf shares.
  • Ensures that the local that local market data is constantly up to date & complete to include all competitive information
  • Develops new promotional campaigns by bundling products together, increasing sales revenue.
  • Build and strengthen strategic relationships with wholesalers, sub-distributors and leading distributors.
  • Recruits and hire experienced promoters to complete projects on time and within budget requirements.
  • Developed pre-season marketing plans to support department and divisional product strategies.
  • Worked closely with product development teams to create and maintain marketing materials for sales presentations and client meetings. Proofread marketing collateral ahead of printing to eliminate errors.
  • Foster growth in sales through the development and implementation of new innovative sales stands
  • Increase sales and brand exposure by developing new packaging, collateral, and sales materials and optimizing target audience reach
  • Increase SKU visibility in open markets by introducing new strategic marketing activations for customers.
  • Used search engine optimization to improve traffic to brand websites.
  • Performed ongoing analysis to develop and advance future marketing strategies.
  • Managed brands' social media platforms (Facebook, Instagram and Twitter)
  • Organized customer surveys to get feedback on newly launched products.


  • Education: MBA - Marketing / Mass Communication or related field
  • Experience: 8 - 10 years of experience in a similar field.
  • Languages: Excellent command of the English language (Speaking, reading and writing).
  • Computer Skills: MS Word Skills - Advanced; MS Excel Skills - Advanced; MS PowerPoint - Advanced; MS Outlook Skills - Advanced.

Required Skills:

  • Trade Marketing
  • Market Positioning
  • Budgeting Campaign management
  • Product development
  • Brand development
  • Event Planning
  • Digital Marketing.

Method of Application
Interested and qualified candidates should send their CV to: [email protected] using the Job Position as the subject of the mail.

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