Area Sales Manager at Promasidor


Promasidor is an African beverage and food-products powerhouse that caters to 850-million people. Motivated, dynamic and progressive, Promasidor is a shining example of exactly how much can be achieved on this great continent.

About the job


To effectively lead and manage all depot territory activities to achieve a high level of customer service and satisfaction at a profit whilst ensuring full compliance with company policies and procedures



  • Drive daily engagement with STEs where customers performance will be reviewed and timelines agreed.
  • Manage day-to-day and sales operations of the depot/ Sales Territories including all assets within the depot and the Vans for secondary sales.
  • Identify skills competency gaps of STEs with a view to filling the gaps.
  • Monitor and analyse products stock versus sales forecast to have 0% OOS.
  • Responsible for inventory management and ensure zero expired / obsolete stock. Makes sure that the FIFO rule is strictly followed.
  • Make sure the stock returned from customers are complying with the stock return policy.
  • Check and raise alerts on any issues with the stock that would make it improper to sell.
  • Liaise with the insurance company on behalf of the assigned depot to ensure 100% cover of all inventory in the depot
  • Manage depot costs in line with company policy.
  • Monitor and analyse distributors performance with a view to assisting the distributors increase capacities.
  • Ensure full compliance of all forms of Credit exposure to Distributors by the Company
  • Drive quarterly meetings with distributors to review health check report with a view to improve distributors performance.
  • Liaise with onsite security to ensure the safety of Promasidor goods and assets
  • Record and report all accidents and near misses in the depot
  • Monitor, analyse and report MTD & YTD sales by Depot/Category/Brand/SKU to the Regional Sales Manager.
  • Agree and review route plan with team with a view to ensuring that all customers are captured.
  • Monitor and review territory performance by STE/Customer/Category/Brand/SKU.
  • Monitor and ensure price compliance in the the territory and also report competitors activities.
  • Making appointments with & meeting new Customers in person or by phone, e-mail or other safe Social Media platforms.
  • Proper documentation of all business transaction documents & reconciliation.
  • Drive a motivated sales team by implementing a special incentive scheme as well as applying appropriate sanctions for non-compliance.
  • Fully in-charge of the Route to Market Activities and related personnel: STEs, OMSRs and VSRs.

Carry out any assigned food safety jobs by the head of department/ food safety team leader.




Bachelor’s Degree or its equivalent.



5 - 7 years’ experience in sales preferably in the manufacturing industry.



· Organizing and planning

· Business acumen

· Service level monitoring

· Basic Selling skills

· Data analysis and Utilization.



  • Negotiating
  • Analytical
  • Interpersonal Skills
  • Relationship Management
  • Decision Making
  • Customer relationship
  • Strategic Thinking


Method of Application

Interested and qualified candidates should follow the link below to apply for the Area Sales Manager job

Location: Yola, Adamawa State, Nigeria

Application Deadline: Not Specified 

Job Type: Full-time


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