Reliance Health is looking for a talented and creative Content Writer to join our Brand and Growth teams. You will report to the Head of Marketing. In this role, you will be responsible for composing, improving, and maintaining content to achieve our business goals.
You will be a
relentless researcher sifting through the data created by the internal team.
You have demonstrable creative writing skills, perform well under deadlines,
and are an expert in content optimization and brand consistency.
About Reliance Health
Reliance Health uses Technology to Make Healthcare
Accessible and Affordable.
Through an integrated approach that includes affordable health insurance, telemedicine and a combination of partner and proprietary healthcare facilities, Reliance Health offers innovative healthcare solutions that meet the needs of emerging markets.
Key Responsibilities/Role:
- Develop content aligned with short-term
and long-term marketing targets
- Research industry-related topics and
identify gaps in our content
- Collaborate with team members and other
departments to produce high-quality content for various outlets
- Prepare and publish articles that
describe our company and products
- Ensure brand consistency, edit and
fact-check pieces of content generated by colleagues
- Use best practices to optimize content
considering SEO and Google Analytics
- Liaise with Designers to enrich the text
with visual aids, like images and charts
- Shape language and tone used in sales
emails, banners, and brochures
- Create and oversee reports on content
- Interview clients, industry experts, and
internal teams
- Analyze, report, and optimize content
and activities based on media engagement
- Ensure all content is up to date
- Develop an editorial calendar and ensure
the content team is on board
- Ensure compliance with the law (e.g.,
copyright and data protection)
- Stay up to date with developments and
customer feedback to generate new ideas to draw the audience’s attention
Requirements/Qualifications
- 4+ years of experience in communications
or a similar role, industry knowledge a big plus
- Bachelor’s degree in communications,
journalism, marketing, or relevant field
- Well-versed with SEO and writing
high-quality content
- In-depth understanding of personas and
buying journey driven content
- Ability to write and push content in
real-time
- Proven ability to communicate complex
topics in ways that are relatable and understandable for readers
- A strong understanding of CRO
(conversion rate optimization) and how to incorporate a brand naturally
into content when appropriate
- Empathy for readers and curiosity to
understand their needs and wants
- Ability to bring unique, thoughtful
insights into content based on research and data
- Phenomenal communication (oral and
written) skills
- Proficient command of English
- Outstanding organizational and project
management abilities
- The ability to think strategically,
analytically, and creatively to break down problems and find effective
solutions
- Excellent attention to detail and an
intuitive eye for client needs beyond the obvious
- Ability to collaborate with
cross-functional team members at all levels
- Empathy, humor, and authenticity are all
a must to become a Rhoman
Benefits
- Work alongside & learn from best-in-class talent
- Join a market leader within the Insurance space
- Attractive Salary & benefits
- Unlimited leave days
- Free office lunch
- Fantastic work culture
- Work and learn from some of the best in the industry
- Great work-life balance
METHOD OF APPLICATION
Interested and qualified
applicants should follow the link below to submit CV and application letter for
the position of a Senior Content Writer.
Application Deadline: Not specified.
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