Growth Marketer Jobs at Kuda

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Kuda is looking for an experienced Growth Marketer who will be responsible for executing acquisition campaigns, monitoring campaign performance and analysing data to identify trends.

About Kuda Bank

Kuda is a money app for Africans on a mission to make financial services accessible, affordable and rewarding for every African on the planet.

We’re a tribe of passionate and diverse people who dreamed of building an inclusive money app that Africans would love so it’s only right that we ended up with the name ‘Kuda’ which means ‘love’ in Shona, a language spoken in the southern part of Africa.

We’re giving Africans around the world a better alternative to traditional finance by delivering money transfers, smart budgeting and instant access to credit through digital devices.

We’ve raised over $90 million from some of the world's most respected institutional investors, and we’re rolling out our game-changing services globally from our offices in Nigeria, South Africa, and the UK.

Job Roles/Responsibilities

  • Assist in executing acquisition campaigns across multiple digital channels, including paid social, search, programmatic and other relevant channels.
  • Monitor campaign performance and assist in optimizing campaigns based on key performance indicators (KPIs) such as conversion rates, user acquisition cost, and retention rates.
  • Assist in developing and executing lifecycle marketing campaigns across multiple channels, including email, push notifications, in-app messaging, and other relevant channels.
  • Assist in developing and executing A/B tests to optimize campaign performance and improve the user experience.
  • Assist in analyzing data to identify trends and opportunities for improvement, and help develop and execute campaigns based on data-driven insights.
  • Work closely with our marketing and design teams to ensure our campaigns align with our roadmap and user needs.
  • Stay up-to-date with the latest trends and best practices in acquisition and lifecycle marketing, and share insights with the rest of the team.

Requirements/Eligibility

  • Bachelor's degree in Marketing, Business, or a related field.
  • A minimum of 3 years experience in marketing or a related field.
  • Passion for marketing and a desire to learn and grow in a fast-paced environment.
  • Basic understanding of customer acquisition and retention strategies, as well as some experience in developing and executing marketing campaigns.
  • Basic understanding of marketing channels such as paid social, email, push notifications, and other relevant channels.
  • Strong analytical skills and an interest in data analysis.
  • Excellent communication skills and the ability to work collaboratively with cross-functional teams.
  • Knowledge of mobile app analytics tools such as Mixpanel, AppsFlyer (or similar)
  • Familiarity with marketing automation tools such Iterable (or similar)

Benefits of joining Kuda
At Kuda, our people are the heart of our business, so we prioritize your welfare. We offer a wide range of competitive benefits in areas including but not limited to:

  • A great and upbeat work environment populated by a multinational team
  • Career development & growth
  • Access to world-class L&D
  • We are advocates of work-life balance and offer a 3 day per week remote working option
  • Competitive annual leave
  • Competitive pension
  • Perkbox
  • Life assurance
  • We are advocates of work-life balance and offer a 3 day per week remote working option and more.

 

Method of Application

Interested and qualified applicants should follow the link below to submit CV and application letter. NB: Only shortlisted candidates would be contacted.

Location: Lagos, Nigeria

Work Type: Full-time · Entry level

Application Deadline: Not Specified

>> CLICK HERE TO APPLY ONLINE

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